To support the Brescia Historic Car Museum's new repositioning, a communications campaign is underway, designed to attract new visitors and strengthen its presence in the area.

The initiative takes its new identity beyond the city walls, with a schedule of 17 buses: five operating in the city of Brescia and 12 along the main routes around Lake Garda.

The choice of routes stems from the desire to engage with both residents and international visitors, inviting them to discover a dynamic, contemporary space open to all.

The creativity echoes the new visual language: bright colors, high-impact graphic elements, and a historic car as the centerpiece of the message. With an evocative headline, an invitation to visit, and a positioning concept, the campaign portrays an experience capable of uniting history, design, and automotive culture.

The campaign, which will run until the end of September, represents a further step in the promotion of the Brescia Historic Car Museum, strengthening its presence in the area and engaging with new audiences.